Free Engineering Workbench calculator
Social media engagement
Track engagement rate and audience growth across a channel each month.
MarketingHow it's worked out
- Engagement rate = engagements ÷ impressions. Growth = (end − start) ÷ start
- One platform, one period
NotePlatforms count engagements differently, so compare a channel with itself over time rather than across platforms.
Source: Platform analytics definitions
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