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Organic search performance
Track clicks, click-through and the paid-equivalent value of organic search each month.
MarketingHow it's worked out
- CTR = clicks ÷ impressions. Value = clicks × paid cost per click
- Clicks and impressions from the same search console period
NotePaid-equivalent value is what the same clicks would cost as ads. It is a way to value organic traffic, not cash saved.
Source: Search console metric definitions
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