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Discount and price realisation

Walk from list price to pocket price and see how much is given away.

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Sales & customer success

How it's worked out

  • Realisation = pocket revenue ÷ list revenue. Pocket = list − on-invoice − off-invoice − terms
  • All deductions for the same deals and period
NoteOff-invoice items are often invisible to sales. A 1% gain in realisation usually beats a 1% gain in volume.

Source: Marn and Rosiello, Managing Price, Gaining Profit (HBR, pocket price waterfall)

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