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Day-N retention by install cohort
Track D1, D7 and D30 retention for install cohorts.
Product & growthMedia & gaming
How it's worked out
- Day-N retention = active on day N ÷ installs in the cohort
- Classic (on that day) retention
NoteBig launches often bring lower-quality installs; compare cohorts by acquisition source too.
Source: Mobile game analytics practice (GameAnalytics benchmarks)
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