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Cost to serve per customer
Work out what it costs to run, support and succeed each customer, and the gross margin left.
Finance & unit economicsSaaS & software
How it's worked out
- Cost to serve = (hosting + support + service) ÷ customers
- Monthly costs attributable to running existing customers
NoteSplit by segment when you can: small customers often cost more to serve relative to what they pay.
Source: SaaS unit economics practice (KeyBanc SaaS survey)
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