Free Engineering Workbench calculator
Brand funnel
Find where people drop out between awareness, consideration, preference and purchase.
MarketingHow it's worked out
- Stage conversion = next stage share ÷ current stage share
- Same survey sample and wording each wave
NoteCompare conversion rates with competitors from the same survey; absolute levels depend on the category.
Source: Brand funnel and brand health tracking practice (Kantar, Ipsos)
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