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Ad inventory sell-through
Track the share of ad inventory sold and the value left unsold.
MarketingMedia & gaming
How it's worked out
- Sell-through = sold ÷ available. Revenue = sold ÷ 1,000 × CPM
- One period
NoteUnsold inventory is often filled programmatically at a lower CPM; track blended yield too.
Source: IAB ad operations definitions
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