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Activation rate and time to first value
Measure how many new users reach the key action and whether that predicts retention.
Product & growthHow it's worked out
- Activation = activated ÷ sign-ups
- Same sign-up cohort for all figures
NotePick the activation event that best separates retained from churned users, then shorten the path to it.
Source: Reforge and Amplitude product-led growth practice
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