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Accessibility business case
Estimate users affected by accessibility barriers and revenue at risk.
Accessibility & inclusive productsHow it's worked out
- Revenue at risk = users × disability share × abandonment × blocked journeys × revenue per user
- Shares are your estimates; journeys equally used
NoteThe WHO estimates about 16% of people live with a significant disability; older users and temporary impairments add more.
Source: WHO Global report on health equity for persons with disabilities (2022); Click-Away Pound survey
Need help acting on this number?
VVnT SeQuor's Accessibility & Inclusive Product Engineering practice helps teams turn this metric into a plan.